The Shire Horse Society has unveiled a major new sponsor for its 2013 Spring Show.
Fentimans, famous for its botanical brews including Dandelion and Burdock, Victorian Lemonade and Ginger Beer, has teamed up with the Shire Horse Society to support its flagship event, which takes place at the East of England Showground, in Peterborough, on March 15, 16 and 17.
David Ralley-Davies, Secretary of the Shire Horse Society, said: “We are delighted to have Fentimans on board for our 2013 show and we hope this will be the start of a long relationship.
“The brewery has a proud history and heritage that involved working Shire horses which pulled the carts delivering drinks door-to-door, and its support is a huge boost for the show.”
Eldon Robson, managing director and master brewer of Fentimans, expressed his enthusiasm for the new partnership.
He said: “My great grandfather, Thomas Fentiman, started making botanical brews in 1905 so we share a strong sense of heritage with the Shire Horse Society and a desire to preserve our very important traditions.”
The Spring Show will see more than 200 Shire horses compete in what is regarded as the national championships.
The prestigious King George V Cup will be awarded to the most impressive stallion and a host of other trophies will be handed out over the weekend.
The three-day event will also feature demonstrations and competitions, vintage tractors and farm machinery displays and the heavy horses farriery competition.
Other sponsors of the event include Fullers and Ayrshire Farm home of Nonsuch Shires.
To pre-order your discounted tickets now call 01733 234451 (Monday to Friday, 9am to 5pm).